Data Cloud - Unified Comms

SMART layer

It functions as a smart layer that connects various sources, both structured and unstructured, offers customer profiles with a complete view, and enables the activation of data-driven actions in the Salesforce ecosystem.

Salesforce Data Cloud, also known as the Salesforce Customer Data Platform (CDP), allows companies to unify their structured data (CRM data, databases, etc.) and unstructured data (data from emails, PDF files, call transcripts, etc.). This unification is crucial because
customer data is often scattered across different systems and formats, making it difficult to obtain a complete and coherent view of the customer.

Once the data is unified in Data Cloud, it can be used to create customer profiles that are detailed and accurate. These profiles serve as the basis for personalizing customer interactions across different channels and touchpoints.

In addition to unification and profiling, Data Cloud also facilitates data activation, that is, the ability to use the unified information to drive actions and workflows in real time.

Unify data

Integrates data from various sources, including internal systems, data lakes, and external sources, into a common platform.

Create unified profiles

Builds a complete and consistent view of each customer, combining data from different interactions and touchpoints.

Activate data

Allows the use of unified information to drive personalized actions and workflows in Salesforce applications.

Improve customer experience

Facilitates personalization and delivery of relevant experiences in sales, service, marketing, and commerce from Salesforce applications.

Drive AI

Data Cloud provides a solid foundation for Salesforce’s generative AI capabilities, enabling smarter and more personalized results.

In summary, Salesforce Data Cloud is a powerful tool that allows companies to gain a complete view of their customers, personalize interactions, improve efficiency, and make data-driven decisions throughout their organization.