“Listening to data. Conversation powered with AI.”
On November 27, 2025, we held a celebration at the offices of
Salesforce Spain, in Madrid, the event “Listening to the data.
Conversation Powered with AI”, an in-person day where the
teams from Unified Comms | MailComms Group and Salesforce showcased
how advanced analytics, artificial intelligence and data integration
are redefining decision making in organizations.
The meeting brought together professionals from multiple industries interested in
discovering how Tableau, along with Data 360 (formerly Data Cloud), Pulse ,
Agentforce and Tableau Next, is transforming the way
companies of all sizes interpret, visualize and use their data to act
with greater accuracy, speed and reliability.
An openness with a strategic vision
The session began with a presentation by Alfredo Valenzuela, Regional VP
of Salesforce, who explained how the company is leading the evolution
towards a more intuitive, reliable and connected analytics. Next up,
Manu Lopez, Director of Unified Comms, presented our value proposition and
the role MailComms Group plays within the Salesforce ecosystem,
combining certified communications, advanced analytics, agentive AI and
native solutions on the platform.
Why Tableau? Analytics designed for action
The central block was in charge of Rafael Gutierrez, CTO of Unified Comms
who explained why Tableau has established itself as the leading tool
in business analytics within the Salesforce ecosystem.
Key issues were addressed during the session:
1. The present and future of analytics
Enterprises are generating more data than ever before, but still face
challenges such as fragmentation, lack of trust in information and
overloaded analytics teams.
Tableau helps solve these problems by creating reliable insights ,
conversational and actionable, directly integrated into
workflows.
2. Product evolution and role of Data Cloud
It was highlighted how the union between Tableau and Data Cloud (now Data 360)
enables a 360° view of the customer, as well as accelerating the
migration from legacy analytical systems such as CRM-A to a modern, secure and semantically connected
platform.
3. Integration with Salesforce and Applied AI
Rafa delved into three key pillars:
– Pulse, the intelligent layer that detects patterns, anomalies and
opportunities in real time.
– Agentforce for Tableau, AI agents that interpret data,
propose questions and recommend actions.
– Tableau Next, the evolution towards Agentic Analytics, where AI doesn’t
just explain the data: it acts on it.
The Agentic era: when agents also analyze
One of the concepts that aroused most interest was Agentic Analytics,
a new approach where AI agents do not simply answer
questions, but understand the business context, execute actions,
generate visualizations and recommend next steps based on
semantic data models.
This experience, which combines the Einstein Trust Layer, Data 360, CRM and
Tableau, allows any professional, without the need to be an analyst,
to obtain accurate, visual and results-oriented answers.
Real-world applications of Tableau across the organization
The day also showcased how Tableau drives all areas
of a company: Sales, Finance, Customer Service, Marketing,
Operations, Strategic Management, Engineering or HR. More than 46,000
monthly active users within the Salesforce ecosystem already use
Tableau to transform data into business decisions.
In addition, success stories from different sectors were presented, demonstrating
how conversational analytics, semantic models and agentive AI
are generating improvements in productivity, reduction of manual tasks,
better understanding of customer behavior and greater commercial agility
.
Case study: Pulse + Tableau Next in action
The event closed with a case study that showed in a didactic way
how Pulse and Tableau Next can identify business trends,
alert about drops in key indicators and recommend specific actions
to improve conversion rates.
The demonstration included real examples of:
- Automatic detection of anomalies in commercial pipelines
- Win rate analysis and factors affecting closure
- Natural language questions answered with instantly generated visualizations
- Operational recommendations based on historical data
A meeting to listen to data… and turn it into
value
The day concluded with a networking space where attendees
were able to share concerns, ideas and next steps to take
analytics in their organizations to the next level.
For Unified Comms, this event reaffirms our vision: data is more important than ever .
when they are listened to, understood and converted into valuable decisions.
intelligent. Thanks to the power of Tableau, agentic AI and the
Salesforce ecosystem, we are closer than ever to making analytics
accessible, reliable and actionable for the entire organization.
