\nSalesforce Spain, in Madrid, the event “Listening to the data. <\/strong>
\nConversation Powered with AI”,<\/strong> an in-person day where the
\nteams from Unified Comms | MailComms Group <\/strong>and Salesforce<\/strong> showcased
\nhow advanced analytics, artificial intelligence and data integration
\nare redefining decision making in organizations.
\nThe meeting brought together professionals from multiple industries interested in
\ndiscovering how Tableau<\/strong>, along with Data 360<\/strong> (formerly Data Cloud), Pulse <\/strong>,
\nAgentforce <\/strong>and Tableau Next<\/strong>, is transforming the way
\ncompanies of all sizes interpret, visualize and use their data to act
\nwith greater accuracy, speed and reliability.<\/p>\n
An openness with a strategic vision<\/h2>\n
The session began with a presentation by Alfredo Valenzuela, <\/strong>Regional VP The central block was in charge of Rafael Gutierrez, <\/strong>CTO of Unified Comms Key issues were addressed during the session:<\/p>\n 1. The present and future of analytics<\/strong> Tableau helps solve these problems by creating reliable insights <\/strong>, 2. Product evolution and role of Data Cloud<\/strong> 3. Integration with Salesforce and Applied AI<\/strong> One of the concepts that aroused most interest was Agentic Analytics<\/strong>, This experience, which combines the Einstein Trust Layer<\/strong>, Data 360, CRM and The day also showcased how Tableau drives all areas In addition, success stories from different sectors were presented, demonstrating The event closed with a case study that showed in a didactic way The demonstration included real examples of:<\/p>\n The day concluded with a networking space where attendees For Unified Comms, this event reaffirms our vision: data is more important than ever <\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":" “Listening to data. Conversation powered with AI.” On November 27, 2025, we held a celebration at the offices of Salesforce Spain, in Madrid, the event “Listening to the data. Conversation Powered with AI”, an in-person day where the teams from Unified Comms | MailComms Group and Salesforce showcased how advanced analytics, artificial intelligence and data […]<\/p>\n","protected":false},"author":3,"featured_media":2112,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
\nof Salesforce, who explained how the company is leading the evolution
\ntowards a more intuitive, reliable and connected analytics. Next up,
\nManu Lopez,<\/strong> Director of Unified Comms, presented our value proposition and
\nthe role MailComms Group plays within the Salesforce ecosystem,
\ncombining certified communications, advanced analytics, agentive AI and
\nnative solutions on the platform.<\/p>\n![\"Manu](\"https:\/\/unifiedcomms.tech\/wp-content\/uploads\/2026\/02\/Apertura-Evento-Tableau-Intervencion-Manu-Lopez-Director-Unified-Comms-1024x542.webp\")
<\/p>\nWhy Tableau? Analytics designed for action <\/h2>\n
\nwho explained why Tableau has established itself as the leading tool
\nin business analytics within the Salesforce ecosystem.<\/p>\n
\nEnterprises are generating more data than ever before<\/strong>, but still face
\nchallenges such as fragmentation, lack of trust in information and
\noverloaded analytics teams.<\/p>\n
\nconversational and actionable<\/strong>, directly integrated into
\nworkflows.<\/p>\n![\"Image](\"https:\/\/unifiedcomms.tech\/wp-content\/uploads\/2026\/02\/El-presente-y-futuro-de-la-analitica-con-Tableau.webp\")
<\/p>\n
\nIt was highlighted how the union between Tableau and Data Cloud<\/strong> (now Data 360)
\nenables a 360\u00b0 view of the customer, as well as accelerating the
\nmigration from legacy analytical systems such as CRM-A to a modern, secure and semantically connected
\nplatform.<\/p>\n
\nRafa delved into three key pillars:
\n– Pulse,<\/strong> the intelligent layer that detects patterns, anomalies and
\nopportunities in real time.
\n– Agentforce for Tableau<\/strong>, AI agents that interpret data,
\npropose questions and recommend actions.
\n– Tableau Next,<\/strong> the evolution towards Agentic Analytics<\/strong>, where AI doesn’t
\njust explain the data: it acts on it.<\/p>\nThe Agentic era: when agents also analyze<\/h2>\n
\na new approach where AI agents do not simply answer
\nquestions, but understand the business context, execute actions,
\ngenerate visualizations and recommend next steps based on
\nsemantic data models. <\/p>\n![\"Agentic](\"https:\/\/unifiedcomms.tech\/wp-content\/uploads\/2026\/02\/Tableau-Next-en-la-era-de-Agentic-Analytics.webp\")
<\/p>\n
\nTableau, allows any professional, without the need to be an analyst,
\nto obtain accurate, visual and results-oriented answers.<\/p>\nReal-world applications of Tableau across the organization<\/h2>\n
\nof a company: Sales, Finance, Customer Service, Marketing, <\/strong>
\nOperations, Strategic Management, Engineering or HR.<\/strong> More than 46,000
\nmonthly active users within the Salesforce ecosystem already use
\nTableau to transform data into business decisions.<\/p>\n![\"Tableau](\"https:\/\/unifiedcomms.tech\/wp-content\/uploads\/2026\/02\/Aplicaciones-reales-Tableau-en-toda-la-organizacion.webp\")
<\/p>\n
\nhow conversational analytics, semantic models and agentive AI
\nare generating improvements in productivity, reduction of manual tasks,
\nbetter understanding of customer behavior and greater commercial agility
\n.<\/p>\nCase study: Pulse + Tableau Next in action<\/h2>\n
\nhow Pulse and Tableau Next<\/strong> can identify business trends,
\nalert about drops in key indicators and recommend specific actions
\nto improve conversion rates.<\/p>\n\n
A meeting to listen to data… and turn it into
\nvalue<\/h2>\n
\nwere able to share concerns, ideas and next steps to take
\nanalytics in their organizations to the next level.<\/p>\n
\nwhen they are listened to, understood and converted into valuable decisions. <\/strong>
\nintelligent<\/strong>. Thanks to the power of Tableau, agentic AI and the
\nSalesforce ecosystem, we are closer than ever to making analytics
\naccessible, reliable and actionable for the entire organization. <\/p>\n